STB is dead… Long live the STB!
STB is dead… Long live the STB! Do you still believe in the future of STB? We do.
The media entertainment industry, including digital pay television, has been particularly dynamic in recent years and is vigorously disrupting existing practices. Changes in consumption patterns - and not only by Generation Z - are no longer open to doubt: now there is no longer a single, standard way to watch television at home!
The proliferation of media devices (television, tablets, smartphones, consoles) and the diversity of technologies and distribution networks (Broadcast, OTT and IPTV) have all changed the way content is delivered to the end-user. Finally, the big winners are the subscribers, who can watch their preferred content at their convenience on the device of their choice at home, or elsewhere. The reason is quite obvious to all: to take control of the broadcast content in order to increase viewing figures and keep viewers' attention! […/…]
In this White Paper, we will focus on the device that makes it historically possible for viewers to watch their TV programmes on the home screen: the good old Set-Top-Box and we will consider its future.