SmarDTV's microSD CAM for Mobile TV brings premium content access on Mobile TV enable devices

A broadcast network is costly to deploy. In order to ensure a positive Return-Over-Investment, the operators need to ensure that

• the delivery of the content is made in a secure and trustful way, so that only the subscribers of the service can effectively enjoy the Mobile TV channels
• their content will be quickly available on a broad range of devices, whereas those are portable Mobile TV players, or handsets

The removable microSD Conditional Access Module from SmarDTV solves these two key success factors, by integrating all content management aspects in a handy form factor:

• The microSD CAM does not only manage the end-user access rights, but also decrypts locally the TV service in a secure manner (The protected TV data stream goes from the Mobile TV device into the module, which decrypts the service and outputs it back to the device for display). Implementing all security aspect in a single trusted and removable platform significantly increase the system robustness, and ease the potential upgrades of the system. The microSD CAM allows service operators to ensure that their assets and TV revenues are correctly protected, parental controls are enforced, and possible Mobile TV network access fees are collected.
• Offering premium content access becomes as simple as free-to-air: the device manufacturer do not need to handle lengthy and costly certification process, as all the security aspects are fully integrated in the microSD CAM. The speed at which devices can be introduced on the market is no longer limited by the certification throughput capabilities. For the service operators, this leads to more devices being compatible with their Mobile TV offering in a much shorter time-to-market compared to conventional approaches.

Available with different storage capacities, the microSD CAM also supports pre-loaded music, movies and TV programs, along with the ability to download and store TV programming. The solution allows service operators to enjoy new revenue streams by bundling mobile TV access with multimedia content.

Simultaneously, the card allows subscribers to watch, store and enjoy their favorite mobile TV content on multiple handheld devices, whenever they want, wherever they want.